In the current business era, one of the most important marketing tools available for any company is social media.
Social media offers you the chance to virtually meet thousands, hundreds of thousands and even millions of people and enlighten them on who you are as well as what you do.
Luckily, there are several of these platforms available at our disposal, and new ones that pops up regularly.
With the right tips and tricks, they could quickly become your best associates when it comes to promoting your business!
Here are some of the most popular social media sites, and tips on how to promote your business using social media:
Launched in February 2004 by Mark Zuckerberg and his friends. Facebook was initially meant to connect Harvard University campus students (and later those in the Ivy League) for social purposes.
It has since blown up to a worldwide usage where people (usually thirteen years and above) can create accounts, connect with friends and share memories in posts. Facebook has also attracted business people and has become one of the most popular social media platforms for advertisements as well as a way of hiring people.
Facebook can be used to promote just about any business, as long as it is legal and adheres to Facebook’s policies. You only have to create a business page and fill in all details in the ‘About’ section.
Also, use a recognizable and eye-catching profile picture and cover photo. You can also add some milestones, that is, some of your accomplishments as a business.
The most important part of marketing on Facebook is your newsfeed.
The newsfeed refers to your posts.
Here are some tips you could use to create them:
- Don’t make them too long. Don’t use filler words to convey your message.
- Check your grammar and vocabulary.
- Post something relevant. Use your best content to capture your audience’s attention.
- Use videos. Facebook Live videos are even better.
- Make sure that your images are appealing and appropriately formatted.
- Bide your time and post when your audience is most likely to be online.
This clever trick may drive a substantial amount of traffic your way.
Generally, the more appealing your post is, the more likely people will click over it.
That said, there is also a little more work to be done on the back end.
For starters, make sure that you add buttons or links to your posts on your blog. Also, customize your Facebook URL by creating a vanity link. This will make it easy to copy and share it.
You should also make sure that you respond to messages sent to your page promptly. Answering in a timely manner will earn you a ‘Very Responsive to Messages’ badge.
Finally, make use of Facebook’s Insights and Audience Insights.
Unlike Facebook, Instagram can only be used exclusively to share photos and videos. You can upload these to the platform, edit them with various filters and even add special effects, tag people, add location and hashtags.
Such posts can be viewed by the general public or followers only, depending on the user’s privacy settings. The followers can then like the posts, comment or share.
Instagram is also used widely for business and is particularly useful for sellers of products. Since Facebook owns it, it works on almost the same principles.
For instance, the company offers Instagram Insights which are not very different from Facebook Insights. These tools include your followers’ activity, the number of clicks on your company’s profile and your content views.
The key to endorsing your business on Instagram is understanding your audience. There are users of all ages and backgrounds on Instagram, and you have to be careful to craft your posts to targets a specific group.
You should also make sure that you interact with your audience.
Answer all their questions and reply to as many comments as you can.
Also, share their photos to show appreciation.
For instance, if you are marketing men’s wear, you can ask your followers to send pictures of them wearing your brand.
You can then post these and tag them. This not only makes your followers happy but also gives you a whole lot of free images to use in your marketing.
Here are some more guidelines to get your business booming on Instagram:
- Hold contests and challenge. Asks your followers to do something for an ultimate reward.
- Post at a relevant time for your audience
- Use significant hashtags, both general and branded.
- Choose a theme for your posts and be consistent
- Give your users some promotion codes along with all the information they need.
Most importantly, remember that Instagram is meant to be a visual platform.
Make sure that all your videos and images are not only relevant but also appeal to your target audience. Use the highest quality you can get and keep your captions short.
Just like Instagram, Pinterest is a visual platform that relies on its users to upload images and videos of their interest.
These images are called pins and can be saved in one’s boards of interests which can then be followed by people with similar interests.
Even though Pinterest is mostly thought of as a social media platform for women and people interested in food or weddings, it contains all sorts of boards for a variety of interests.
Pinterest aims to help people find inspiration and ideas on products or even services they are interested in.
The site has picked momentum since it was launched. With millions of monthly visitors worldwide, it has proved to be quite an effective marketing tool for businesses, particularly those in retail.
To use Pinterest as a business tool, you will need to create a business account. This gives you access to perks not available for personal accounts such as Rich Pins and Promoted Posts. You can also convert your account to a business account.
Next, you will have to fill in details about your business. This is important because that is where most of your traffic will land first.
Use information as clear and concise as possible. Use high quality and recognizable profile picture, and don’t forget to verify your business website.
Here are some few more steps you can take:
- Request access to Rich Pins, set them up and verify them. Rich pins provide a little more detail about your pin.
- Set up some boards and use keywords to name them. This makes them easier to discover.
- Find content from others with similar interests on Pinterest and pin it too.
- Don’t forget that Pinterest is a visual platform. Make sure that your images are of excellent quality and appealing.
- Pin consistently. You don’t want to be missing in action when your followers are looking for your content.
- Add a Pinterest icon on your site to link it to your account.
- Make use of Pinterest Analytics to gain insight on your audience activity and how your pins are doing.
With over 330 million monthly users, Twitter is still a big player went it comes to social media. Unlike Instagram and Pinterest, images and videos are not as important here.
Users post their statuses which are then liked, retweeted by followers or commented on. Twitter is also a great site to discover what is trending, usually by searching with hashtags (#).
What makes Twitter the ideal marketplace for your business? Well, statistics revealed by Twitter show that 80% of the platform’s users are millennials. These make the most active consumer base worldwide.
To set up your business account, you need to first add in detail information:
- Name – This should simply be your business name. You might want to shorten it if it is more than twenty characters long.
- Twitter handle or username – This has an @ just below your business name. It could either be your business name or something close to it. It is advisable to use the same username in all your social media accounts.
- It makes it easy for your followers and even the general public to find you.
- You can use the services of sites that help you find a suitable username if the one for your business is already taken. Avoid using punctuation or numbers in your username.
- Profile picture – It is recommendable to use your business logo as your profile picture.
- Bio or description – Make a clear but brief description of what your business is about. You can add a call-to-action button such as CLICK at the end, followed by a link.
- Banner image – this is like a cover image in Facebook. Pick a high-quality image that represents what your business does. Your viewers should be able to get a good idea of what you do by looking at your banner image.
- Link – Add a link that can be tracked. This helps when trying to get insights into your traffic.
- Pinned tweet – Twitter allows business owners to pin one tweet just below their profiles. It should highlight something significant such as promotions and campaigns.
Don’t forget to update it regularly.
That said and done, you will need to take additional steps to actually drive people towards your profile. You will need to gain followers and keep them while at the same time feeding them content that will boost your sales.
Here are some ways to do that:
- Use relevant hashtags. Don’t use too many of them, and don’t use informal ones. It makes your content easier to find when anyone searched for it using hashtags.
- Interact with your followers. Reply to comments, like them and handle any problem using direct messages.
- Photos are not compulsory, but they are essential! Make a point of adding some to your post (Twitter set a limit of four for each post), and make sure they are high quality. Visual appeal is fundamental.
- You can also use gifs, especially to convey something humorous. Additionally, make use of polls to involve your followers and gather information from them.
- If your business hosts live events, do not forget to use live tweets. Twitter chats show that you are very active in the platform.
- Finally, you can advertise your business on Twitter. The official Twitter Business website shows you a variety of ways you can use to promote.
Unlike most social networking sites, LinkedIn has a focus on creating professional networks and connections. It is a platform that is primarily used by employers to find the right employees for their companies.
The company makes most of its income by selling information about its members to job recruiters and sales or marketing specialists.
The power of marketing in LinkedIn comes from connections; yours and theirs.
In that sense, the site can be used for much more than just searching for top talent; you can use it to promote your brand awareness, drive traffic to your site as well as educate your audience on how your products or services work.
Just like any other site, you will first need to create a company page at the LinkedIn Marketing Solutions site. Details you will need to enter include:
- Your company name
- A link that will be used to find your business on LinkedIn.
- Cover and profile images
- Bio and company details
- Page administrators
Just as mentioned in the previous sites, you have to make sure that your page looks professional and appealing. Use clear, identifiable and high-quality images for both profile and cover pictures, as well as short but concise descriptions.
Developing a strategy for marketing your business on LinkedIn is essential. Set clear and attainable goals and use them to plan your marketing.
Identify your target audience and find viable ways to connect with them. It is likely that they are connected to people who may also make up your audience. Reach out to them too.
Here are some more guidelines and tricks that will help you gain a worthwhile marketing experience with LinkedIn:
- Get your employees, partners or any other people you work with to connect with your LinkedIn company page. These primary connections will lead to many more.
- Watch what you share. Just as the case for Facebook, make sure that your content is of interest and benefit to your readers. Use videos and images when necessary. You can also share content from another publisher. You may not be able to share content from your company page, but your page administrators can share it from their pages. Also, make use of the publishing platform for more detailed posts.
- Create groups or join those based on your interest. Your contribution helps build traffic to your page.
- If you target a worldwide audience, make use of the multilanguage tools which translate your content into various languages.
- Go for LinkedIn Ads. By paying for ads, you increase your chance of connecting with a broader audience.
- LinkedIn Analytics provide insights specific to your business. You can use these to make important decisions like when to post your content.
- Additionally, interact with your audience. Send invitations to connect and messages. You should also get people to recommend your business.
It is important to make sure that any action you take on any of these platforms complies with the terms and conditions set by the company. It will help you avoid expensive and embarrassing lawsuits.
Also, some practices may not be restricted, but they may cost you in the long run. For instance, much as buying followers is not restricted, it has brought businesses tons of problems. The recent crackdown by Instagram on fake followers has stripped reputable companies and business personalities of large numbers of followers.
It has ruined reputations and caused doubts when it comes to their honesty. Be on the safe side; don’t compromise on your standards as a company.